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Data-driven Customer Experiences Requires More Than Infrastructure; Customer Data Platforms to Play Key Role in Effective Engagement
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"Data-driven Customer Experiences Requires More Than Infrastructure; Customer Data Platforms to Play Key Role in Effective Engagement"
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Customer data platforms (CDPs) will play a critical role in bridging the gaps among data sources and types, while providing information in contexts that are meaningful to the different workforce disciplines that must share information to collaborate effectively.

As organizations look for ways to deliver data-driven customer experiences, many executives have focused on building out their data infrastructure to capture, store and share the explosion of structured, unstructured and telemetry data being generated today. Infrastructure alone, however, will not be enough to develop and implement effective customer engagement strategies, according to Jason Davis, co-founder and CEO of New York-based Simon Data, in a thought leadership interview with BizTechReports.


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