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"The State of Social Media in the Public Sector 2022"

We surveyed over 700 government communicators about their social media use in 2022 for our third-annual State of Social Media report. Read the full report to learn more about their platform and posting strategies, how they measure success, and what you can do to build community engagement online.

ArchiveSocial’s State of Social Media in the Public Sector report is an annual survey and report that provides an inside look at how public agencies and school districts are leveraging social media to reach their communities and accomplish their goals. This year, we surveyed over 700 government communicators to learn more about their struggles and strategies, and now we’re sharing the results with you.

To keep up with changing concerns and emerging platforms, communicators used their experience and adapted their strategies to a new normal in 2022. From this report, you’ll learn:

• Trends in platform usage, including emerging platforms
• New ways government communicators are utilizing social media
• Pitfalls of increased social media communication and how to avoid them
• Tips for building engagement and keeping your accounts compliant with public records laws

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