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"2024 Guide to Retailer Audience Targeting for Offline Marketing"

This research report is for marketing leaders in the CPG (Consumer Packaged Goods) and Retail space to help you make data-driven decisions and articulate the “why” behind your offline marketing programs. For example, this report explains why you should run sampling programs at IRL (in-real-life) locations like Crunch Fitness Gyms if your product’s in Walmart.

No more dark funnels. Offline marketing is entering the performance era. 

This 2024 data report from Recess shares where your shoppers “hang out” in-real-life (IRL), when they’re not physically at stores like Target, Walmart, Whole Foods, Kroger, Costco, 7-Eleven, and Sephora. 

It answers the million dollar question for CPG marketers: when shoppers leave the brick-and-mortar or your e-commerce site, where are they in-real-life? 

We’ve analyzed over 100,000 offline marketing opportunities at gyms, colleges, family events, and more to track the in-real-life (IRL) behaviors of your target audiences. By leveraging anonymized mobile device IDs, we’ve tracked shopper behaviors outside of the brick-and-mortar, giving you the ability to determine the likelihood of finding these shoppers at in-real-life locations like Orangetheory Fitness, WeWork, Hot Wheels Monster Truck events, college housing, and more. 

See how you can leverage shopper data around these IRL behaviors to build data-driven offline marketing programs, and ultimately drive more sales both in-store and online.

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