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10 Reasons Why You Should Be Talking About Long-Term Care -- Now
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"10 Reasons Why You Should Be Talking About Long-Term Care -- Now"

As the Baby Boomer generation continues to age, their needs will continue to grow. Help prepare them for the future before it’s too late.

Some estimates show that about 10,000 Baby Boomers turn 65 each day* and as this key demographic continues to age, their medical and financial needs will keep rising. The surge in the long-term care industry is an obvious reminder that this generation will require more assistance in the days to come. They need you to help them make plans now, because most have not.

Download this infographic to use as a tool with clients that explains 10 reasons why they should be talking about long-term care now, including:

  • Impact on loved ones
  • The truth about the costs of long-term care
  • Why timing matters
  • And more…

Don’t let long-term care needs that accompany getting older catch your clients unprepared. Get the conversation about long-term care started now to ensure they’re ready!


*Bergman, Adam. (2018). Social Security Feels Pinch As Baby Boomers Clock Out For Good. Forbes Media LLC. Retrieved from


Lincoln Financial Group is the marketing name for Lincoln National Corporation and its affiliates.

Products, riders and features are subject to state availability. Limitations, exclusions, and reductions may apply. Long-term care benefit riders may not cover all costs associated with long-term care costs incurred by the insured during the coverage period. Accelerated death benefits may be taxable and may affect public assistance eligibility.

For agent or broker use only. Not for use with the public.


Offered Free by: Lincoln Financial Group
See All Resources from: Lincoln Financial Group


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